ThinkingCX founder, Sandra Dartnell loves ideas, behaviour and design. Her enterprise, ThinkingCX is here to help organisations who want to do great things, through innovative brand, product and service development.
As a creative strategist, business advisor and brand consultant, she believes that all organisations - big and small - can and should benefit from the kind of creative thought that is focused on bringing real value to people (ThinkingCX).
“Things are better when you create in support of people, possibilities and progress.”
“The standards that we measure ThinkingCX behaviour and performance by are: Clear. Human. Remarkable. ”
For over 12 years (1999-2012) Sandra worked in design management, running sophisticated communication projects designed to grow brands, as a producer, at leading interactive and graphic design agencies. With her teams she created digital exhibitions, marketing show suites, retail experiences, brands, rebrands, games, and engaging stories and characters for clients including Science Museum Group, Heron International, Vodafone, Snog, UPS and V&A. It's where she learned to be strategic, practical and always centred on the end user. She has always been imaginative and creative, since 1976.
“Sandra has an outstanding ability to understand a client’s deliverable and brand assets better than the client him/herself.”
“Sometimes Sandra tells you what you’d rather not hear, in this respect she is highly responsible and excellent at helping the team (especially an MD) manage risk and expectations. ”
In 2013 Sandra set up business consultancy Make Design Happen to provide project direction to managing directors of design and development agencies. This consultancy work saw her take on a strategic role, in particular looking at focus and how the key point of value could be communicated. In helping them, she became a kind of bolt-on 'value’ strategist.
ThinkingCX was established to take forward Sandra's vision and network of associates, to a wider client base, as a strategic consultancy package focused on customer experience problem solving in situations of brand, product and service design. Her design and development agency clients remain more than happy with the results of working with her as ThinkingCX to bring strategic thinking and collaborative workshops directly to their clients, for example Strong & Together a design studio with a focus on building brands and Method & Class software developers specialising in applications and digital products.
Sandra is embedded in the creatives industries and passionate about creative communities. She makes a point of seeking out public good projects by working with CICs, not-for-profit organisations, local authorities and town councils to help communicate value and bring greater access and positive impact to the people they serve. Sandra has been a trustee at Make in Liverpool. Sandra grew up in Hemel Hempstead and via Leamington Spa, Pitlochry, Madrid, London (North), Cuzco, London (East), Bushey and Leighton Buzzard she now lives in Hoylake in the North West.
“I don’t always fly kites. My business helps other organisations and businesses understand how they can create value. It reinforces how important clear, joined-up customer experience is to success.”
What makes Sandra tick?
ENJOY WORK
There's no point in doing it, if you aren't enjoying it.
EXPLORE MORE
Sharing and learning is part of developing a person and a business.
PEOPLE-FIRST
An approach to business that uses empathy and insight to create and communicate value.